Books by Liz Penner

Books for People Navigating
Leadership, Business, and Change.

My books examine what happens when professional knowledge meets human behaviour. Each one turns research and lived experience into frameworks readers can use to think more clearly, lead more responsibly, and navigate complexity with confidence.

Proudly published with
Taylor & Francis logo
Routledge logo
Leadership in Real Estate book cover
Published Book

Leadership in Real Estate

A People-First Approach to Brokerage Recruitment, Retention, and Team Building

Published by Routledge | Taylor & Francis

Recognized as an Amazon Top New Release in Office Management, and held by 90 libraries worldwide, Leadership in Real Estate offers a relationship-focused approach to brokerage leadership grounded in behavioural insights, practical tools, and real-world experience.

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About the Book

Recruitment and retention are more than business strategies. They are about building relationships, creating trust, and developing an environment where agents feel they belong.

Designed to support brokers across all models—from boutique independents to large franchises—the book focuses on the soft skills, leadership strategies, and cultural foundations that keep agents engaged for the long term.

Recruitment may bring people through the door. Relationships determine whether they stay.

What Readers Will Find Inside

This comprehensive guide examines the psychological profile of successful real estate agents while providing relationship-centred strategies to build loyalty and encourage professional growth through daily interactions. Readers will discover how to apply behavioural insights—including Love Languages and Levers of Influence—to strengthen trust and communication.

The book also offers practical approaches for positioning a brokerage’s unique value proposition to attract ideal candidates. Research-backed principles are paired with real-world cases and flexible strategies for creating a collaborative culture that inspires commitment and reduces turnover.

Who It Is For

Whether launching a new brokerage, stepping into a leadership role, or reimagining what is possible, this book is written for managing brokers, team leaders, and real estate professionals responsible for attracting, developing, and retaining people.

Published Book

Managing Customer Experience

Small Business and Entrepreneurship Essentials

Published by Routledge | Taylor & Francis

In a world where customer experience is the ultimate differentiator, Managing Customer Experience is an essential guide for entrepreneurs and small business owners navigating the complex demands of today’s service landscape.

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Managing Customer Experience book cover

About the Book

Unlike books centred on the strategies of corporate giants, this practical resource is tailored to the challenges faced by small businesses and service providers who work directly with their customers. It offers actionable tools for building loyalty without overextending resources, maintaining warmth and professionalism, and charging fairly for the value delivered.

With a focus on critical thinking, people management, and decision-making, the book helps readers understand their customers, communicate with confidence, and deliver consistently high-quality service.

Exceptional service must create loyalty without quietly destroying the business delivering it.

The PRE Model

Grounded in the PRE Model—Profitability, Relationships, and Execution—the book provides practical frameworks for delivering service that builds loyalty without eroding margins. It examines how to balance empathy with boundaries, maintain warmth while protecting capacity, and charge appropriately for value delivered.

Built for the Real World

Rather than relying on examples from global airlines or luxury retailers, this book speaks to service providers in the field: real estate professionals, home builders, consultants, and entrepreneurs whose reputations depend on daily interactions.

Blending empathy with economics, Managing Customer Experience offers a disciplined approach to building trust, communicating with confidence, and creating profitable, enduring relationships in an increasingly digital and automated world.

Who It Is For

This book is written for entrepreneurs, small business owners, and service professionals balancing today’s demands with tomorrow’s reputation. It is also essential reading for undergraduate and graduate students studying customer experience, entrepreneurship, small business, service management, and related fields.

Letters Unsent book cover
Coming Soon

Letters Unsent

Essays and reflections on pain, rupture, accountability, and hope.

These pieces explore what is often left unspoken—the conversations that never found their moment and the truths that were understood only in hindsight.

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About the Book

The book looks closely at the complexity of harm—how we can be wounded and still flawed, how those who hurt us may be heroes in someone else’s story, and how healing begins not with denial but with recognition.

It refuses romanticized versions of wholeness and instead traces the long, imperfect path toward understanding.

Healing is not the erasure of what happened. It is the ability to see it clearly without allowing it to define everything that follows.

This collection creates space to name what was broken while acknowledging shared responsibility. It recognizes that life carries heartbreak, unresolved guilt, chronic pain, and joy—often at the same time.

Grounded, calm, and honest, Letters Unsent invites readers to see themselves clearly, hold both compassion and accountability, and recognize that while their journey is unique, their suffering is not solitary.

Across the Work

Different Subjects. One Continuing Question.

How can we understand ourselves, our work, and one another more clearly?

Across these books, the focus remains the same: helping people think carefully, lead responsibly, and navigate complexity with intention.