About Liz
Welcome. My name is Liz Penner.
I am a licensed Associate Broker, an author, an instructor, and a lifelong student. I am currently completing an MBA in Change Management at Carleton University and an Associate Certificate in Education from BCIT. I hold a Bachelor of Business Administration in Entrepreneurial Leadership from Kwantlen Polytechnic University, and I have completed the CCIM curriculum in commercial and investment real estate analysis. I am also the author of two books published through Routledge | Taylor & Francis, one of the leading academic publishers in the world.
Today, I teach at both BCIT and the Fraser Valley Real Estate Board. One of the accomplishments I am most proud of are the classes I teach for the Board. They are built on original frameworks that I developed and wrote myself. Creating new ideas, testing them, refining them, and helping people apply them in practice has become one of the most rewarding parts of my career.
Those credentials tell you what I have done, but they do not really tell you who I am.
Throughout my life, I have been driven by a simple idea: if something is worth doing, it is worth doing well. I have never been particularly interested in taking shortcuts or creating the appearance of expertise. I have always been more interested in developing the real thing.
At the start of my real estate career, I worked for Jeff Stephenson, one of the top Realtors in the Fraser Valley, for free in exchange for training. I did so because I wanted to understand how someone at the highest level thought about the business.
Before entering real estate, I worked in my father's accounting firm, which specialized in real estate brokerage audit and analysis. Looking back, both experiences shaped the way I approach my work today. They taught me to value competence, preparation, and a deep understanding of the systems that drive results.
That mindset followed me throughout my career. As a Realtor, I earned Master Medallion status by outselling 90 percent of my peers for a decade. As a student, I earned a full academic scholarship. As an instructor, I pursued formal training in adult education. As a writer, I chose to pursue academic publishing because I wanted my work to make a genuine contribution rather than simply express my opinions.
There is a significant difference between writing a book based on personal experience and writing a research-based academic text. Academic writing requires you to question your assumptions, test your ideas against evidence, and continuously revise your work until it can withstand scrutiny. When I write, I want to create something meaningful, useful, and worthy of the reader's time. That requires writing, rewriting, receiving feedback, and doing the work again until the final product is of value.
I bring that same approach to everything I do. Whether I am teaching a class, writing a book, serving on a committee, or working on a new project, my goal is always the same: to contribute something of value and to leave it better than I found it.
Service has also been an important part of my professional life. Over the years, I have served on the Professional Conduct Committee and Managing Broker Committee with the Fraser Valley Real Estate Board, the Legal Defence Committee with the BC Real Estate Association, the Audit Committee with the Canadian Real Estate Association, and the Board of Directors and Audit Committee for the KPU Alumni Association. These experiences have given me the opportunity to contribute to the profession that has given so much to me.
Outside of work, I am married to Jordan Penner, a Registered Clinical Counsellor who has dedicated his career to helping people become their best selves. Together, we are raising two children, pursuing creative projects, and continuing to learn from one another. Some of our work focuses on business and professional development. Some of it explores the more personal aspects of change, growth, and the human experience.
If there is one thing I hope you take away from this page, it is that I care deeply about doing meaningful work. I care about excellence, not for the recognition it brings, but because the people we serve deserve our best effort. That belief has shaped every stage of my career, and it continues to shape the work I do today.
Areas of Focus
- Change Management
- Customer Experience
- Real Estate Brokerage
- Professional Education
- Curriculum Development
- Organizational Behaviour
- Talent Recruitment & Retention
- Human Systems & Decision Making
